1. Corporate spirit: dedication, learning, integrity, and innovation;
2. Company Vision: Developing Together with Customers and Growing Together with Employees;
3. Company Mission: To create greater value for society, provide better services to users, create more returns for shareholders, and provide a development platform for employees;
4. Company tenet: customer-centric, making communication easier;
5. Core values: people-oriented, creating excellence, serving the country, pursuing excellence, and moving towards high-end;
6. Business philosophy: Virtue wins the world, service leads, and quality achieves the future.

The corporate culture of Shaanxi Auto is characterized by a round outside and a square inside.Externally, we must be tolerant and pursue harmony.Actively undertake social responsibilities externally, realize sustainable, rapid and healthy development of the enterprise, and ensure the preservation and appreciation of state-owned assets; build green factories, and achieve zero discharge of sewage and waste gas; manufacture green and environmentally friendly products, and lead the development of low-carbon economy.Internally, we must be rigorous and uphold norms.The company’s internal management is strict and standardized; the company’s operation and control system operates efficiently, achieving high standards, high efficiency and high benefits, and pursuing excellence in an all-round way.

“Germany wins the world” is a high degree of condensation of Shaanxi Automobile’s corporate culture.Morality, for employees, is to voluntarily do the right thing; for the organization, it is to give full play to the company’s internal and external resources and potential under the environment of market competition.German culture has become synonymous with Shaanxi Automobile’s corporate culture.The connotation of “Germany wins the world” is “Heaven and man are one, knowledge and action are inseparable, and only winning is persistence.