On January 20, 2026, the “2026 Shaanxi Automobile Commercial Vehicle Partner Conference,” themed “Product Leadership, Deep Segmentation, and Co-creating the Future,” was grandly held in Baoji City, Shaanxi Province. Liu Yi, Secretary of the Party Committee and Chairman of Shaanxi Automobile Holding Group, Zhou Xiangqiang, Deputy Secretary of the Party Committee and General Manager of Shaanxi Automobile Holding Group, and Liu Shuiku, Member of the Party Committee and Vice General Manager of Shaanxi Automobile Holding Group, and Secretary of the Party Committee and Chairman of Shaanxi Automobile Commercial Vehicle, attended the conference. The conference invited over 900 participants, including members of the leadership team of Shaanxi Automobile Holding Group and Shaanxi Automobile Commercial Vehicle, heads of relevant departments, dealers, service providers, suppliers, industry guests, and media representatives from across the country. They jointly summarized past development achievements, analyzed industry development trends, clarified the implementation path for high-quality development, and focused on product innovation and ecosystem synergy.
In his speech, Liu Yi, Secretary of the Party Committee and Chairman of Shaanxi Automobile Holding Group, emphasized that 2026 marks the beginning of the “15th Five-Year Plan.” As a crucial pillar of the “dual-engine” development strategy, Shaanxi Automobile Commercial Vehicle shoulders the important responsibility of implementing the Group’s “2035 Strategy.” It must recognize, adapt to, and seek change, adhering to the strategic management philosophy of “One Shaanxi Automobile, Continuous Action, Platform Sharing, and High-Level Collaboration,” and prioritizing the following measures:
First, optimize the product matrix and solidify the foundation for development: continuously strengthen differentiated competitive advantages in the heavy-duty truck sector, deepen the refined operation of the light-duty truck business, comprehensively enhance brand reputation, and help improve the profitability and efficiency of distribution channels.
Second, deepen supply chain cooperation and build ecological synergy: strengthen joint R&D and efficient transformation of technological achievements, and build a closely cooperative and mutually beneficial industrial ecosystem.
Third, focus on the new energy vehicle sector and lead green transformation: focus on mainstream technology paths such as pure electric vehicles, strengthen vehicle system integration and performance optimization, integrate digital technologies such as intelligent driving and remote maintenance, continuously improve the comprehensive competitiveness and multi-scenario applicability of products, and inject new impetus into the low-carbon development of the industry.
Fourth, innovate marketing and service models and expand market space: continuously promote channel penetration and service upgrades, accelerate the construction of an intelligent marketing network and service matrix, accurately position incremental markets and emerging fields, and increase regional market share by relying on customized products and one-stop financial solutions.
In his strategic development report, Liu Shuiku, Party Secretary and Chairman of Shaanxi Automobile Commercial Vehicle Co., Ltd., pointed out that in 2025, amidst fierce industry competition, Shaanxi Automobile Commercial Vehicle will focus on developing its internal business while expanding into external markets. Through rigorous adjustments to its product structure and accelerated optimization and expansion of its marketing and service network, Shaanxi Automobile Commercial Vehicle consolidated its mutually beneficial development with industry chain partners, achieving its annual scale and efficiency targets as planned, with sales reaching 28,000 vehicles, a year-on-year increase of 15%.
During the “15th Five-Year Plan” period, Shaanxi Automobile Commercial Vehicle will fully leverage the group’s strong comprehensive strength, focus on niche markets, be customer-demand oriented, empower its channels in multiple ways, and achieve mutually beneficial development with its channel partners.
At the meeting, the company launched three strategic new products—the Zhiyun S300 Express, the Delong G300 Pro, and the Deyu Q500. These three new products precisely target the pain points and needs of key segmented transportation scenarios, providing highly customized solutions and offering efficient product choices for different transportation conditions.
The conference presented 164 awards across 13 categories, including the “Strategic Cooperation Award,” “Golden Stone Cooperation Award,” “Top Ten Dealers,” “Top Ten Service Providers,” and “Strategic Collaboration Award,” recognizing outstanding partners for 2025.
The successful hosting of this conference marks a significant step forward for Shaanxi Automobile Commercial Vehicles under the theme of “Product Leadership, Deep Segmentation, and Co-creating the Future.” The conference’s clear product strategy, detailed technical explanations, and open ecosystem cooperation fully exemplify this.